The people at the heart of the food-security work, drawn from the ESRI Generate and Design event (Chesterbrook, PA; facilitated by TechSoup and TechImpact). Use these personas to inform tools that help organizations address food insecurity, and work with local organizations to validate and improve what you build together.
Personas split two ways (persona-type):
| Persona | Type | In one line |
|---|---|---|
| Reba | client | Single parent of 3; wants anonymity, convenience, good timing |
| Marguerita | client | Working poor, two jobs; making hard bills-vs-food choices |
| Gladys | provider | 75, volunteer; runs a twice-monthly church pantry with limited tech |
| Dan | provider | Food-bank program manager; moves food out before it spoils |
Each persona links to the Job(s) to be Done it drives and the design(s) it appears in.